From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common...(展开全部)

In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world’s biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollar...(展开全部)

理查德•布兰森爵士（Sir Richard Branson） 维珍集团董事长，一位享誉全球的成功企业家、冒险家和商业偶像。 他的自传《Virgin商业帝国》（Losing My Virginity），以及商业书籍《管他的，就去做吧》（Screw It, Let's Do It）和《商界裸奔》(Business Stripped Bare)都是全球畅销书。

Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people. Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned fro...(展开全部)

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common...(展开全部)

"More than two decades after Warren [Buffett] lent it to me--and more than four decades after it was first published--"Business Adventures" remains the best business book I've ever read . . . Brooks's deeper insights about business are just as relevant today as they were back then." --Bill Gates, "The Wall Street Journal""The prose is superb. Reading Brooks is a supreme pleasur...(展开全部)

After the downsizing, re-engineering and streamlining trend of the past two decades, there has been a renewed interest in growth. Mergers and acquisitions are playing a key role in the battle for market share, but share alone cannot secure a company's future. This text argues that truly sustained growth can only be achieved through a new way of thinking. The author's set out a ...(展开全部)

A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides a solid foundation of BI that is reinforced with hands-on practice. The second edition features updated information on data mining, text and web mining, and implementation and emerging technologies.

Once a lacklustre organisation, BP became one of the world's biggest, most successful and most admired companies in the new millennium. John Browne, the company's CEO for 12 years, invented the oil 'supermajor' and led the way on issues such as climate change, human rights and transparency. In BEYOND BUSINESS, Browne brings to life what he learned about leadership in a tough in...(展开全部)